Meet the Author


Kirk Kazanjian is
widely recognized as
one of the world's leading
experts on marketing
and customer loyalty.

Meet the Author

Kirk Kazanjian is an inspiring and authoritative voice on the latest trends in marketing, customer service, employee retention, leadership and successful business practices in today’s fast-changing and competitive world.

The bestselling author of some two dozen books, Kirk is a lifelong entrepreneur who has started and run several successful companies. He is also an internationally recognized expert on the financial markets and has served in various executive roles within the investment industry.

Kirk’s latest book, Driving Loyalty, contains a proven formula for delivering exceptional customer service, creating a high-performing work environment, building strong brands, marketing effectively online and off, and, in turn, powering overall performance. It is based on the principles of Enterprise Holdings, which owns the Enterprise, National and Alamo car rental brands. Enterprise has used the strategies outlined in this book to become the number one rental car company in the world, both in size and customer satisfaction.

Driving Loyalty has received high praise from some of the world’s top business leaders, including Yum! Brands Chairman and CEO David Novak who said, “There’s no way you can read this book without taking away some great ideas and concepts that will help you grow yourself and your business.”

Kirk is frequently interviewed by the media and has appeared on CNBC, CNN, Bloomberg, and many other radio and television stations across the country. He has also been featured in numerous publications, including Barron’s, Entrepreneur, The Christian Science Monitor, Fortune, and USA Today.

To learn more about Kirk, you can visit his personal website at